Our Values

Mission

Provide premium guided services, promote active pursuits and inspire conscious culture.

Vision

Build a business based on passion and purpose, empower individuals and organizations to seek adventure, teach them the skills necessary to do so safely, support conservation efforts through service and partnerships with non-profits.

Story

The inspiration for Idlewild came from a time when the founder, Ryan Cavender, made basecamp on Idlewild Circle, beside George Ward Park on the south side of Birmingham, and began building the foundation of an outdoor adventure company. Following in the footsteps of Patagonia and REI, Idlewild Adventure Company is dedicated to doing good business, in the best sense of the word “good”, and building a community around the company.